Blue Ocean Strategy Workshop (Jos)

About Course

The Blue Ocean Strategy Workshop is a hands-on, strategy-building program
designed to help leaders, entrepreneurs, and teams break away from cut-throat
competition and create uncontested market space. Using frameworks
developed by W. Chan Kim and Renée Mauborgne, including the Strategy
Canvas, Four Actions Framework, Buyer Utility Map, and ERRC Grid,
participants learn to systematically reconstruct market boundaries, unlock
new customer demand, and develop innovative value propositions. This DFK
one day workshop combines interactive lectures, real-world case studies, group
activities, and practical tools to equip attendees to design and implement Blue
Ocean strategic initiatives within their organizations.

What Will You Learn?

Understand the core principles and methodology behind Blue Ocean Strategy.
Distinguish between Red Ocean (competitive) and Blue Ocean (innovative) strategic approaches.
Apply analytical tools to identify untapped market opportunities.
Create a strategic profile using the Strategy Canvas.
Reconstruct market boundaries and generate non-customers insights.
Formulate value innovation offerings using the ERRC Grid and Four Actions Framework.
Design step-by-step Blue Ocean strategic moves for their products, services, or organization.
Develop an actionable implementation roadmap.

Course Curriculum

Module 1: Introduction to Blue Ocean Strategy

Module 2: Understanding Market Boundaries

Module 3: Strategy Canvas Development

Module 4: Tools for Value Innovation

Module 5: Non-Customers & Demand Creation

Module 6: Crafting a Blue Ocean Strategy

Module 7: Implementation & Risk Management

Module 8: Final Presentation & Feedback

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